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Staying true: Tyler, the Creator’s world tour through the eyes of family and small business ( Business Development & Marketing )

by samhicks | Oct 1, 2025 | Uncategorized

In this episode, I share insights from Tyler, the Creator’s world tour stop at Rod Laver Arena—where music, creativity, and entrepreneurship collide. From his DIY beginnings with Odd Future to global success across music, fashion, and design, Tyler shows us the power...

Choosing the right CRM for your small business -without breaking the bank. ( Business Development )

by samhicks | Sep 24, 2025 | Uncategorized

Running a small business in Australia comes with big challenges and even bigger opportunities. In this episode, discover why a CRM isn’t just for big companies — it’s essential for any team that wants to organise contacts, follow up reliably, and protect customer data...

Conversions in Digital Marketing: Turning browsers into buyers ( Business Development & Marketing )

by samhicks | Sep 17, 2025 | Uncategorized

A conversion is more than a sale — it’s any action that moves your audience closer to becoming a customer. In this episode, I break down the difference between macro and micro conversions, explore where conversions happen (from social media and Google Business Profile...

Guest series – Trevor (Trev) Renison and The Great Barrow Push Part 1 of 3 (Business Development & Advocacy )

by samhicks | Sep 10, 2025 | Uncategorized

In this special episode, Sam talks to Trevor Renison—tradie, mentor, and founder of Trev’s Story—about smashing the stigma of mental health in Australia’s trades sector. After 47 years in the industry and overcoming intense personal battles, Trev is undertaking...

Guest Series – Stacey Higgins – Insurance Essentials: 3 tips every Small Business needs to know. (Business Development)

by samhicks | Sep 3, 2025 | Uncategorized

In this episode, Sam sits down with Stacey “Sparkle” Higgins, Broker Account Manager at Community Insurance Solutions, to talk all things small business insurance. With nearly 20 years of experience across finance, banking, farming, and small business, Stacey shares...

The Art of selling by not selling: lessons from the R.M.Williams Father’s Day campaign (Business Development & Marketing)

by samhicks | Aug 27, 2025 | Uncategorized

In this episode, Sam explores how iconic Australian brand R.M.Williams redefined the art of selling through their Father’s Day campaign featuring legendary actor Bryan Brown AM. Discover why storytelling, authenticity, and subtle calls to action can drive deeper...
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