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Will they remember you? Getting back to advertising basics ( Marketing )

Will they remember you? Getting back to advertising basics ( Marketing )

by samhicks | Oct 27, 2026 | Uncategorized

You’ve paid for an advert. Now you’re waiting for the enquiries. But are you judging it by the right expectations? This week, Sam gets back to advertising basics, exploring human behaviour, brand recall and that familiar “rule of seven”. Inspired by a conversation...
Busy doesn’t mean profitable ( Business Development )

Busy doesn’t mean profitable ( Business Development )

by samhicks | Oct 20, 2026 | Uncategorized

A full diary, plenty of customers and money coming through the business might sound like success. But are you actually making a profit? In this episode, Sam explores the difference between being busy and being profitable, the hidden costs business owners often...
From frustration to action: 5 Lessons in effective advocacy (Community & Business Advocacy)

From frustration to action: 5 Lessons in effective advocacy (Community & Business Advocacy)

by samhicks | Oct 13, 2026 | Uncategorized

Can one voice really make a difference? Following months of community advocacy after the January 2026 bushfires in North East Victoria, some welcome news about our local bridges has prompted Sam to reflect on what it really takes to create change. In this episode of...
Everything’s Urgent. Now What? ( Business Development )

Everything’s Urgent. Now What? ( Business Development )

by samhicks | Oct 6, 2026 | Uncategorized

Flat out all day, but your to-do list hasn’t budged? When you run a small business, everything can feel urgent—especially when you’re running low on energy. This week, Sam shares an honest look at those overloaded days and a practical way to choose what deserves your...
90 Days Left: Your Small Business End-of-Year Check (Business Development)

90 Days Left: Your Small Business End-of-Year Check (Business Development)

by samhicks | Sep 30, 2026 | Uncategorized

With October upon us and the Reserve Bank announcing another interest rate increase, the final quarter of 2026 is a timely opportunity to take stock of your small business. Are your everyday systems working for you? Is your marketing ready for the Christmas rush? And...
Before you trust AI with your business: 5 simple safety checks

Before you trust AI with your business: 5 simple safety checks

by samhicks | Sep 23, 2026 | Uncategorized

AI is now built into more of the tools we use every day — from ChatGPT and Canva to websites, email platforms and business software. But as AI becomes more useful, small business owners also need to think about how they’re using it. In this episode, Sam looks at a few...
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