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Artful Engagement: social media & brand building for creatives ( Marketing )

by samhicks | May 13, 2026 | Uncategorized

In this episode of the 5-Minute Business Boost, Sam shares insights from the 2025 “Artful Engagement: Social Media & Brand Building for Creatives” workshop series delivered with Yea Arts. This episode explores the realities of social media for artists, makers and...

Sticking to your knitting: why your point of difference matters (Marketing)

by samhicks | May 5, 2026 | Uncategorized

In this episode of the 5-Minute Business Boost, Sam talks about the old business saying “stick to your knitting” or is her saying…? And why it still matters for small businesses today. From competing against nearly 20 ceramic studios within a 20-kilometre radius...

Websites – SEO and GEO explained simply ( Marketing )

by samhicks | Apr 29, 2026 | Uncategorized

Websites don’t need to be complicated to work—but they do need to be clear. In this episode, Sam breaks down the difference between SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) in plain English. With search shifting towards AI-driven...

10 questions your AI should ask before writing your next Facebook post

by samhicks | Apr 22, 2026 | Uncategorized

AI can write your Facebook posts—but only if you give it the right direction. In this episode, Sam breaks down the 10 simple questions your AI needs answered before it generates content, so your posts actually connect, sound like you, and drive action. If your content...

Death by subscription: how small businesses can stop the slow bleed ( Business Development )

by samhicks | Apr 15, 2026 | Uncategorized

Small businesses aren’t going under because of one big expense anymore, it’s the slow bleed of subscriptions. In this episode, Sam unpacks how $10, $30, and $99 monthly tools quietly stack up and eat into profit, often without businesses even realising it. From design...

Framing your art: photography, video and the bit most people get wrong ( Business Development & Marketing )

by samhicks | Apr 8, 2026 | Uncategorized

In this episode of 5 Minute Business Boost, Sam dives into one of the most overlooked (and underestimated) parts of showcasing your work — framing. Based on a hands-on workshop series delivered with Yea Arts across 2025, this episode explores how artists, makers and...
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