In this episode of the 5-Minute Business Boost, Sam shares insights from the 2025 “Artful Engagement: Social Media & Brand Building for Creatives” workshop series delivered with Yea Arts.
This episode explores the realities of social media for artists, makers and creatives — without the fluff, overwhelm or pressure to become a full-time influencer.
From building an artistic brand to sharing process, consistency and using AI tools without losing authenticity, this is a practical conversation designed to help creatives promote their work with more confidence.
What You’ll Learn
- Why your process is often more engaging than the finished artwork
- How consistency beats perfection online
- The importance of building a recognisable creative brand
- Why artists don’t need to be on every social platform
- Where AI can help creatives — and where your voice still matters
- Simple ways to connect with audiences without feeling “salesy”
If your arts group, gallery, council or creative network would like to host an “Artful Engagement” workshop in your region or online, get in touch with Sam Hicks via samhicks.com.au
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