About Sam Hicks – who is this woman? Sam Hicks is often introduced with this question because her work spans regional business development, marketing, and photography. She is a make-a-difference person who helps small business owners grow with clarity and confidence.

 

 

About Sam Hicks

So what does Sam do?
She empowers small businesses across Victoria through:

1:1 consultancy,
Workshops & training,
One-page Business plans,

She also shares what she learns through her podcast, newsletters, social media groups, and community mentoring programs.

If it helps a small business owner grow, get clear, or feel more confident .. Sam’s there.

Sam’s Background

A true creative spirit, Sam has worn many hats — and every one of them has shaped her work today.

• Fifteen years as a self-employed ceramicist
• Eight years in Tourism and Visitor Services
• Photographer, trainer, and business advisor since 2000
• Marketing consultant, community educator, and creative thinker

Her career has always been a blend of business, creativity, and community development.

Does Sam give back to her community?

Absolutely.

Community is at the heart of everything Sam does.
So much so, she was awarded Murrindindi Citizen of the Year in 2022.

Current volunteer roles:

• Secretary & proud Life Member
Murrindindi Food & Wine Inc.

• President—Fawcett Hall Reserve Committee of Management
• President—Alexandra Indoor Heated Pool Inc.

Any academic qualifications to back up this small business experience?
Yes, Sam is a true believer in adult education, staying updated, and learning new things or brushing up on skills.

Sam’s Qualifications

Sam is a lifelong learner and a firm believer in adult education.

Postgraduate & Degrees
• MBA (Marketing Management)
• Graduate Certificate in Digital Marketing

Diplomas
Tourism | Events | Community Development | Community Education | Project Management

Certificates
Training & Assessment IV | Business & Marketing | Events | Creative Volunteering

 

Personal Brand Statement

“Empowering small business growth through strategic development and marketing.”

Sam does this through mentoring, workshops, advisory services, and fast, focused one-hour courses.

In a nutshell: She helps small business owners achieve their goals — clearly and confidently.

 

Mission Statement

“Empowering micro and small business owners in North East Victoria and beyond.”

 

Business Impact Statement

By supporting business owners in their development and marketing goals, Sam helps strengthen the sustainability of communities across the region.

 

Where Is Sam Based?

Sam works from a solar-powered office in the beautiful Shire of Murrindindi — in a quiet valley surrounded by her family, cows, chickens, boxer dogs, rolling hills, and a supportive local community.

 

Who Are Sam’s Clients?

Over the past 25 years, Sam has worked with

• Community groups
• Organisations
• Alpine Resorts
• Local and State Government departments
• Small business owners
• Micro start-ups

Anyone who’s building something—big or small—and needs clear, practical support.

 

Sam’s Values

Sam holds honesty, ethics, and strong moral principles at the centre of her work.

Clients can always expect professionalism, confidentiality, and privacy.

Her top five personal values are

• Humour
• Happiness
• Lifestyle
• Learning
• Making a difference

When these are met, everything else falls into place.

So that’s Sam Hicks—who is this woman?

A creative, community-minded, small-business champion who believes that anything IS possible with the right support.

Anything IS possible.